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Is a Robot Making Decisions on Your Website?

Nov, 2026 • 11 min read • By Michelle, Gravity Projex
GP-privacy policy laws 10 december 2026

In October we asked whether your website needs a privacy policy (spoiler: probably) and promised more on the new rules arriving in December. Here they are.

From 10 December 2026, some businesses must tell people when software helps make important decisions about them. That software might be a chatbot, a booking system, a pricing tool or a humble spreadsheet. This guide explains what counts, who it applies to, what your privacy policy needs to say, and a five week plan to get ready.

The quick version

If your website, booking system, chatbot or even a spreadsheet helps make important decisions about people using their personal details, your privacy policy may need to say so by 10 December 2026.

  • From 10 December 2026, businesses covered by the Privacy Act must explain in their privacy policy when a computer program makes, or plays a key part in making, decisions that could significantly affect people.
  • It only applies to businesses covered by the Privacy Act. Many small businesses with turnover of $3 million or less are not covered, but some are, including health service providers such as allied health, complementary therapists, child care centres and private schools.
  • “Computer program” is wider than you would guess. It includes spreadsheets and chatbots, not just AI.
  • A person clicking “approve” at the end does not automatically take you out of scope.
  • You need to disclose three things: the kinds of personal information the tool uses, the kinds of decisions it makes on its own, and the kinds of decisions it helps a person make.
  • The regulator’s advice if you are unsure: include it.

Translator’s note: gravity pulls everything down eventually, and deadlines are no different. You have about five weeks.

What is changing on 10 December 2026?

From 10 December 2026, covered businesses must add a new kind of information to their privacy policy: how computer programs are involved in decisions that matter to people.

The rule came in with the Privacy and Other Legislation Amendment Act 2024, which gave businesses a two year runway. That runway is nearly gone. On 30 September 2026, the privacy regulator, the Office of the Australian Information Commissioner (OAIC), released its guidance: a fact sheet, a flowchart and updated APP 1 Guidelines. So we now know how it reads the rule.

The rule sits in Australian Privacy Principle 1 (APP 1), the principle about being open and transparent. It is about telling people, not asking permission. It does not give anyone a new right to challenge a decision, and you do not need to contact customers individually. It is about what your privacy policy says.

In plain English: your privacy policy already explains what you do with people’s information. From December, it also has to explain when a robot is doing some of the deciding.

What counts as an automated decision?

According to the OAIC, the rule applies when all three of these are true:

  1. A computer program makes a decision, or does something substantially and directly related to making it. “Substantially” means the program is a key factor in helping a person decide. “Directly” means its output has a direct connection to the decision.
  2. The decision could reasonably be expected to significantly affect someone’s rights or interests. “Significantly” means more than trivial, with the potential to considerably change that person’s circumstances.
  3. The program uses personal information about that person.

Translator’s note: a computer helps decide something important about a real person, using their details. If that sentence describes something your business does, keep reading.

“Computer program” is a very big tent

The OAIC says a computer program includes rule-based processes, AI and machine learning, ordinary software and apps, word-processing tools and generative AI, chatbots included. One of its own worked examples is a spreadsheet: a health and aged care provider uses spreadsheet formulas to score and rank clients, and that ranking decides who receives support. That counts. Your humble spreadsheet is now a suspect.

What the OAIC says generally counts

From its list of examples (which is not exhaustive):

  • Recruitment software that sorts candidates and helps make hiring decisions
  • Differential or personalised pricing of significant goods by online retailers
  • Programs that decide eligibility for loans, credit, insurance, housing assistance, or education and training
  • Programmatic advertising tied to decisions to sell significant goods or services
  • Facial recognition used for watchlist matching in a retail store or stadium
  • AI reports used to rank staff performance or decide promotions, bonuses and pay

Refusing or failing to make a decision counts as a decision too. A tool that quietly never offers someone a booking is still deciding.

Does a human clicking “approve” get you out of it?

Not automatically. The OAIC says a decision can be in scope even when the program does not replace the whole process, or when a person reviews the result. Its view is that machine learning or generative AI outputs used for significant decisions generally fall in scope unless there is extensive human oversight and control.

In one OAIC example, a business uses a generative AI tool to suggest staff bonuses. Even with HR review and sign-off, it stays in scope. A team that actively interrogates the outputs and documents where and why it disagreed with the program is in a much better position to argue it falls outside.

What probably does not count

A contact form that emails you, a newsletter sign-up, or a chatbot that answers questions about opening hours. No significant decision is being made about anyone. That is our reading, not an OAIC ruling, so check anything borderline.

Does this apply to my business?

Only if your business is covered by the Privacy Act. For many small businesses, the answer is no.

The Act covers Australian Government agencies and organisations with annual turnover above $3 million. Smaller businesses ($3 million or less) are also covered if, for example, they are:

  • a private sector health service provider, which includes doctors, pharmacists, allied health, complementary therapists, child care centres and private schools
  • a business that trades in personal information, for example buying or selling it without consent
  • a contractor delivering services under a Commonwealth contract
  • a credit reporting body or a residential tenancy database operator
  • related to a larger business that is covered by the Act, so group structures need checking entity by entity
  • a small business that has opted in to the Act

There is one newer group. Since 1 July 2026, businesses brought into the anti-money laundering rules, such as real estate agents, lawyers, accountants and dealers in precious metals and stones, are covered by the Privacy Act for the personal information they handle for anti-money laundering purposes, even if they are small. Whether the new rule touches any of those activities is worth asking your adviser.

If none of that sounds like you, the new rule probably does not bind you today. Two reasons not to shrug it off:

  1. The exemption is under pressure. The OAIC has said since 2020 that it considers the small business exemption no longer appropriate, and the government’s Privacy Act Review recommended removing it. The government’s August 2026 draft of the next round of reforms left the exemption in place, but it remains under discussion.
  2. Clear is kind. Telling customers plainly when software helps decide things about them builds trust, and it is a good habit to have before you are required to.

Not sure whether you are covered? A privacy lawyer can usually confirm it in one conversation, and the OAIC’s small business page has a checklist.

Where automated decisions hide on a typical business website

The tools to check are the ones that score, rank, approve, decline, price or filter people. On a typical business website that can include:

  • Chatbots that approve, decline or route things like refunds, bookings or applications. A bot that only answers opening hours is a different story.
  • Automated pricing or quoting that changes by person or postcode. Postcode-based pricing of essential goods is one of the OAIC’s own examples.
  • Booking and application systems that score, rank or auto-decline, such as rental, job, student or membership applications.
  • Lead scoring that decides who gets a reply, an offer or a service.
  • Eligibility checkers that tell people instantly whether they qualify.
  • Fraud filters that block a customer or a transaction. The OAIC’s banking example treats fraud detection as in scope.
  • Recruitment tools that filter or rank applicants.
  • Advertising platforms where targeting is tied to the sale of significant goods or services.

“But I didn’t build it” does not get you out

The OAIC says you have “arranged for” a program to make or inform decisions if you built it, bought it, configured off-the-shelf software, or relied on its recommendations. That includes software you cannot customise and cannot see inside. The responsibility sits with the business using the tool, not the software supplier.

The OAIC also expects suppliers to give their customers clear, high-level information about how their software can be used to make decisions. So the first step is simple: ask them. Then put it in writing. Law firm Allens suggests your contracts should be clear about who actually makes each decision, you or the software.

What does my privacy policy need to say?

Three things, and the law is specific about them:

  1. The kinds of personal information used by the programs.
  2. The kinds of decisions made solely by a program.
  3. The kinds of decisions where a program does something substantially and directly related to the decision, even though a person is still involved.

The OAIC’s guidance on how to say it:

  • Keep it understandable, without burying people in technical detail.
  • Tailor it to what your business actually does.
  • You can group similar decisions and similar types of information, as long as the grouping is meaningful to a reasonable person.
  • Be especially clear when sensitive information, such as health information or biometric data, is used.
  • Trade secrets and commercially sensitive details, like how your fraud tool weights each factor, can stay private. The fact that you use personal information to make a significant decision cannot.

Here is how that might read in plain English. It is an example only, so change it to match what your tools really do:

Decisions made by computer programs

Our online rental application system automatically declines applications that are incomplete or do not meet the minimum requirements we publish for each property. For all other applications, the system produces a ranking that our property managers use to help decide who is offered the property.

To do this, the system uses the details you give us in your application: your contact details, employment and income details, rental history and references.

What happens if I ignore it?

For a covered business, a privacy policy without the required information does not comply with APP 1 from 10 December 2026. Nobody is arriving at your door on 11 December with a clipboard, but the regulator now has sharper tools than it used to.

  • Fines without going to court. The OAIC can issue infringement notices when a privacy policy isn’t clear and up to date, or leaves out required basic information. Per contravention, that is up to $21,840 for a company and $4,368 for an individual, at July 2026 rates. The OAIC’s published list of infringement notice provisions doesn’t yet name the new automated decision clauses separately, but an out-of-date privacy policy is exactly what those notices target, and more serious breaches can lead to much larger civil penalties.
  • Bigger penalties for serious breaches. The Privacy Act now has a tiered civil penalty regime, so serious breaches carry much larger penalties than they once did.
  • The regulator is reading privacy policies. In early 2026 the OAIC began its first privacy policy compliance sweep, checking around 60 businesses that collect personal details in person: rental and property, pharmacies, licensed venues, car rental, car dealerships, and pawnbrokers and second-hand dealers. It checked whether each policy included everything the law requires. The new disclosures are an obvious thing to check next time.

There is also a quieter risk. If something goes wrong later, such as a complaint or a data breach, an inaccurate or incomplete privacy policy makes everything else harder to defend.

Your five week countdown

There are about five weeks until 10 December 2026. That is enough time if you start now.

  1. Week 1: check whether you are covered, and make a list. Are you over $3 million turnover, or in one of the smaller groups the Privacy Act picks up? If you are unsure, ask a privacy lawyer. Then write down every tool that touches customer details, including forms, booking systems, chatbots, payment tools, your CRM, ad platforms and plugins. Do not forget the spreadsheets.
  2. Week 2: test each tool against the three questions. Does it make, or play a key part in, a decision about a person? Could that decision significantly affect them? Does it use their personal information? Write down your answers so you can show your reasoning later.
  3. Week 2 (at the same time): ask your suppliers. Email each software provider and ask how their tool uses personal information to make or inform decisions. Suppliers may take a week or two to reply, so send these early.
  4. Weeks 3 and 4: write the disclosure. Cover the three required points in plain English. If you have checked and use no such tools, there is no harm in saying so. If you use a lawyer, get it to them by the end of week 4.
  5. Week 5: publish, then diarise a review. Update your privacy policy before 10 December, check whether any collection notices on your forms need matching changes, and set a reminder to revisit whenever you add a new tool.

If you are genuinely torn on a tool, the OAIC’s own advice is to take the cautious approach and include it.

What else is landing around the same time?

The Children’s Online Privacy Code. The OAIC must register this code by 10 December 2026, the same day the automated decision rule starts. As at early November, it has not been registered yet; the final round of public consultation closed on 5 June 2026. It will apply to covered businesses running social media, apps, websites and other online services that are likely to be used by children. If that is you, watch for the final version and its start date.

The second round of Privacy Act reforms. On 31 August 2026, the government released an exposure draft of the Privacy Amendment (Personal Data Protection) Bill 2026 with 41 proposed reforms. Submissions closed on 18 September. As at early November it has not been introduced to Parliament, so nothing changes yet. We will keep an eye on it and post an update when it moves.

Common questions

Do small businesses need to follow the new automated decision rules?
Only if they are covered by the Privacy Act. Most businesses with turnover of $3 million or less are exempt, but health service providers, businesses that trade in personal information, Commonwealth contractors and a few other groups are covered regardless of size.

My business isn’t covered. Should I add it anyway?
It is optional, but worth considering. It keeps your privacy policy accurate, it builds trust, and it gets you ready if the small business exemption is ever removed. If you do not have a privacy policy at all yet, start with our guide: Does your website need a privacy policy?

Does a chatbot on my website count?
Only if it helps make significant decisions about people using their personal information, such as approving refunds or declining applications. A chatbot that answers general questions is unlikely to count.

Do I have to explain how my software works?
No. You need to describe the kinds of information used and the kinds of decisions involved. Trade secrets and detailed logic can stay private.

My software supplier says it’s their problem. Is it?
No. The obligation sits with the business using the tool. Your supplier should give you the information you need, but your privacy policy is your responsibility.

Sources

This article is general information only and is not legal advice. Whether these rules apply to your business depends on your circumstances, so check with a privacy lawyer or the OAIC. Last updated November 2026.

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